Founder’s Nick and Holly Janicki started The True REST™ Float Spa in 2009.
Nick discovered floating in November of 2008 after watching a Joe Rogan video. He immediately sought out the experience, but the nearest center was a few hours away. Nick and Holly eventually were able to visit a location in Sedona, Arizona. The experience was intensely relaxing, senses were revived and moods were noticeably elevated. In the car ride back to Phoenix, Nick and Holly talked about the possibility of opening a higher end float spa.
Nick began writing a comprehensive business plan and started diving into the almost untapped industry. It seemed float spas in the US were almost non-existent. Nick traveled to the UK and tried out several different float manufacturers before deciding on the Float Pod design.
In the next 6-months, Nick and Holly began looking for a location and signed a lease for a location in Scottsdale, Arizona in the summer of 2009. Build out began in September of the same year. They opened the first True REST Float Spa in February 2010.
EXECUTIVE TEAM
NICHOLAS C. JANICKI
| Title Founder & Chief Float Guru |
| Background Mr. Janicki is our Founder and has been President since True REST’s inception. He holds the position of President for True Rest, LLC, since February 2009, and our affiliates, Float Pod Therapies LLC, since January 2013, and True REST Franchising, LLC, since May 2014. All positions listed for Mr. Janicki are located in Tempe, Arizona. |
HOLLY A. JANICKI
| Title Co-Founder |
| Background Mrs. Janicki holds the position of Co-Founder for our affiliate, True REST, LLC, since February 2009, and our affiliate, Float Pod Therapies LLC, since January 2013. All positions listed for Mrs. Janicki are located in Tempe, Arizona. |
JAMES W. ROWE
| Title Chief Executive Officer |
| Background Mr. Rowe is our Chief Executive Officer of True REST Franchising, LLC. He has been a Franchisee, a Regional Director, and a Master Franchisor with brands such as Century 21, Realty World, Help-U-Sell Real Estate, Healthy Inspirations, Dogtopia. He is the President of SIMCAL Properties, Inc., a boutique real estate Investment and consulting firm that focuses on real estate and franchising. Mr. Rowe has consulted with many national franchise brands and currently acts as a Board of Advisor for various Franchisors. All positions listed for Mr. Rowe are located in Coronado, California. |
JIM PEARCE
| Title Chief Financial Officer |
| Background Mr. Pearce is our Chief Financial Officer of True REST Franchising, LLC, This is a position he has held successfully with companies ranging from computers to manufacturing to finance. Most recently he has owned and continues to own a franchise in the telecommunications consulting industry. Mr. Pearce recently returned to the East coast settling in Charleston, SC after spending 17 years in San Diego working in the real estate and finance industries. |
ROGER BOOMER
| Title Chief Operations Officer |
| Background Mr. Boomer has been our Chief Operating Officer since October 1, 2019. From July 2014 to September 2019, he was the General Manager at Landry’s, Inc., a dining and entertainment company. All positions listed here for Mr. Boomer are located in Coronado, California. |
MANDY ROWE
| Title Sales And Development |
| Background Mandy joined the True REST team in 2015. She was first exposed to True REST when leading the Youth Advisory Board for a private equity firm that specialized in early-growth franchise investments. She studied Economics and Corporate Strategy at Vanderbilt University followed by two years of commercial real estate in Nashville. Inspired by the True REST vision she has since relocated to Coronado to assist franchise sales and corporate management. |
ALEX NATWICK
| Title Director of Operations |
| Background Ms. Natwick has been our Director of Operations and Support since January 2018, at our offices in Coronado, California. She was our Director of Project Management and Franchise Support from September 2016 to December 2017. From April 2016 to August 2016, she was a freelancer in the health and wellness industry in San Diego, California. Ms. Natwick was an owner and the Director of Operations at Natwick Family Home Health Services, LLC, located in El Cajon, California, from March 2011 through March 2016. |
ADVISORY BOARD
TIM PICKWELL
FRANCHISING ATTORNEY, PICKWELL LAW FIRM
Over the course of a 25+-year career, Tim Pickwell has represented some of the biggest names in the franchise and restaurant industry. He gained his initial franchise experience negotiating international license agreements as corporate counsel for 6,000 unit franchiser Century 21® Real Estate. He then headed up the international franchise division of $2.2 billion revenue, publicly-traded Jack in the Box® Restaurants.
JOE POLISH
FOUNDER, GENIUS NETWORK & PIRANHA MARKETING
Joe Polish is the creator of Genius Network® Interview Series, founder of Genius Network® (also known as the 25K Group), and co-founder of 10XTalk.com, and ILoveMarketing.com, two highly popular free podcasts on iTunes. President of Piranha Marketing Inc. His marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions of dollars for his clients.
DAVID HUMPHREY
CEO AT DTH CAPITAL VENTURES, LLC (Ex. CEO MASSAGE ENVY)
Mr. Humphrey has been involved in numerous Advisory boards and involved in the growth of numerous service and financial industries. He was the CEO of Massage Envy, the world’s largest spa chain, in over 670 locations, with 1,000,000 members and franchise network revenues of over $600,000,000.
MARK LAMBERT
WATER SANITATION EXPERT, CEO OF IDE AMERICAS
Mr. Lambert is a senior executive with extensive experience in the Water and Environmental industries and has a strong track record of success in the management of successful organizations.
He is currently currently Chief Executive Officer at IDE Americas responsible for all IDE activities in the Americas including the global Desalination market as well as Industrial Waste Water Treatment in select target markets including Oil and Gas, Power Generation and Mining.
J.J. VIRGIN
NY TIMES BESTSELLER, CELEBRITY NUTRITIONIST & FITNESS EXPERT
J.J. Virgin is the author of NY Times bestsellers J.J. Virgin’s Sugar Impact Diet: Drop 7 Hidden Sugars, Lose Up to 10 Pounds in Just 2 Weeks, as well as NY Times bestsellers The Virgin Diet: Drop 7 Foods, Lose 7 Pounds, Just 7 Days and The Virgin Diet Cookbook: 150 Easy and Delicious Recipes to Lose Weight and Feel Better Fast. JJ is currently creating a specialized True Detox program for True REST.
DR. MICHAEL BREUS, PH. D.
CLINICAL PSYCHOLOGIST, AUTHOR
Dr. Michael is a Clinical Psychologist and both a Diplomate of the American Board of Sleep Medicine and a Fellow of The American Academy of Sleep Medicine. He was one of the youngest people to have passed the Board at age 31 and, with a specialty in Sleep Disorders, is one of only 163 psychologists in the world with his credentials and distinction. He is currently the head of the True REST Medical advisory board.
DR. DAN ENGLE
BOARD CERTIFIED IN PSYCHIATRY AND NEUROLOGY
Dr. Dan Engle is Board Certified in Psychiatry and Neurology with a clinical practice in functional medicine, orthomolecular psychiatry and integrative spirituality. He is Medical Director of Crossroads Ibogaine Recovery Center in Rosarito, Mexico, and Medical Consultant to the Temple of the Way of Light Ayahuasca Center in Peru, Onnit Labs in Austin, Texas and True REST Float Spa.
BILL SCOTT
WEALTH MANAGER AT MERRILL LYNCH WEALTH
Bill Scott joins Merrill Lynch from Barclays Wealth and is part of a 7-person team that focuses on HNW clients, foundations and endowments. Bill is a native Washingtonian who graduated from Franklin and Marshall College in Lancaster, Pennsylvania. Following college Bill served for 5 years in the United States Marine Corps. He is on the Board of the Marine Corps University Foundation and the Yellow Ribbon Fund. Bill lives in Chevy Chase with his wife Marcie and their 3 teenage daughters. In his free time Bill enjoys golf and cycling.
