Force 1
Demand has never been higher
Post-pandemic mental health diagnoses increased 25% from 2020–2023 (APA). First-time therapy seekers hit all-time highs. The consumer is primed and actively searching.
MARKET REPORT · INVESTOR BRIEFING · 2026
The Mental Fitness Market Report
Why float therapy is the most defensible wellness business in America.
AudienceQualified RDA candidates · Family offices · Multi-unit operators
SourcesAPA · GWI · Sterling · True REST internal financials · PLOS ONE peer review
EmbargoRestricted distribution · investor briefing only
MARKET BRIEFING · AMERICA'S MENTAL HEALTH
America's Mental HealthWhy the market needs True REST · 2026 briefing
Next step
Reserve your territory before this report's data shifts.
Two parallel paths. The map shows what's left. The intro call books direct with our exec team.
THE PROBLEM
America's mental health system is failing.
1 in 5 Americans lives with a mental health condition, yet outcomes have not improved proportionally despite record spending.
Over 37 million Americans are prescribed antidepressants. More than half discontinue treatment within three months due to side effects, cost, or lack of efficacy.
Anxiety disorders affect over 40 million U.S. adults — the most common mental health condition in the country.
Employers lose over $1 trillion annually to productivity losses associated with mental health conditions.
Total U.S. mental health spending now exceeds $280 billion per year — without commensurate improvements in outcomes.
The system isn't broken because people aren't trying. It's broken because the tools haven't caught up to the problem.
THE SCIENCE
60 minutes. No drugs. Measurable clinical outcomes.
"Participants showed significant reductions in anxiety and depression following a single float session. The effect sizes were large and clinically meaningful.
Float therapy has been studied for decades, beginning with federally funded research at the National Institute of Mental Health.
Modern clinical trials show floatation REST produces some of the largest effect sizes ever recorded in single-session anxiety interventions.
In practical terms, floating delivers in one hour what many people spend years attempting to achieve through meditation — with documented, peer-reviewed neuroscience.
THE THESIS · AT A GLANCE
A clinically validated, drug-free wellness category — built on a 15-year operating model.
THE MARKET
The window is open. It won't be forever.
Force 2
The wellness industry is accelerating
The global wellness market is valued at $5.6T. Mental wellness is the fastest-growing segment, driven by prevention-focused consumers.
Force 3
Fragmented & unconsolidated
500+ independent float centers exist today — mostly undercapitalized with no national brand infrastructure. That gap is the opportunity.
Force 4
Consumer language has shifted
"Mental fitness" has replaced "mental health." Consumers respond to performance, optimization, and results — not spa language.
⏷
The yoga industry looked exactly like this in 2005 — fragmented, clinically credible, searching for a scalable system. The investors who recognized that window didn't wait for consensus. They built category leaders.
Next step
Reserve your territory before this report's data shifts.
Two parallel paths. The map shows what's left. The intro call books direct with our exec team.
THE PROOF
The model works. Here's 15 years of evidence.
$17M
System-wide annual revenue
50 locations · True REST 2024
High ARR
System revenue
Driven by monthly memberships
1M+
Float sessions
Delivered since founding
$1.5M+
Annual gift card sales
System-wide · 2024 internal
50
Locations · 22 states
Largest float franchise in the U.S.
15 yrs
Operating history
Longer than any other float franchise
Most wellness businesses sell a luxury. Float therapy sells a measurable outcome that members return to on a weekly basis. The membership model, the small footprint, and the low labor requirement create unit economics that are difficult to find in the wellness franchise space.
"
We came in for the mission, but we stayed for the economics. The recurring revenue model stabilized our cash flow faster than any business we've owned — and we're helping people every single day.
WHAT INVESTORS ACTUALLY ASK
The questions serious investors ask before moving forward.
That's ok. The franchisees who struggle most are often the ones who think they already know how to do it their way. True REST isn't looking for entrepreneurs who want to reinvent the model, it's looking for operators who want to execute one that already works. You're not starting a business. You're licensing a proven one.
YEAR ONE
What the first year actually looks like.
- Day 1–30
Lease signed. Build-out begins. You're executing a system tested in 22 states.
- Day 180–240
Training underway. Pre-opening memberships sold.
- Day 240
Doors open. First members walk in. First recurring revenue hits.
- Day 365+
Membership base established. Marketing systems running. You're no longer an investor — you're an operator with cash flow.
"Most franchisees close their first 50–100 members within the first 30 days."
THE THESIS
The category is real. The science is settled. The market is open.
You now have what most investors spend months trying to find: documented clinical outcomes, massive unmet demand, fragmented competition, and 15 years of franchise proof.
This is a confidential investor briefing. Not a franchise offering. See FDD for full disclosures.