/* Why True REST · page-specific styles */

main { display: block; }

.why-section-inner {
  max-width: var(--content-max);
  margin: 0 auto;
  padding: 0 var(--page-gutter);
}

@media (max-width: 720px) {
  .why-section-inner { padding: 0 24px; }
}

.why-section-head { max-width: 920px; margin: 0 auto 32px; text-align: center; }
.why-section-head.dark { color: #fff; }

.why-eyebrow {
  font-size: 11px; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--brand-magenta); margin-bottom: 16px;
}
.why-eyebrow.magenta { color: var(--brand-magenta); }

.why-h2 {
  font: 700 44px/1.1 var(--font-num);
  color: var(--text-primary); letter-spacing: -0.01em; margin: 0 0 18px;
}
.why-h2.light { color: #fff; }
.why-h2 em {
  font-style: normal; background: var(--brand-gradient-hero);
  -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent;
}
.why-h2.light em {
  background: linear-gradient(135deg, #FF4F8E 0%, #C7B6FF 100%);
  -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent;
}

.why-lede { font-size: 17px; line-height: 1.55; color: var(--text-body); }
.why-lede.light { color: rgba(255,255,255,0.85); }

@media (max-width: 720px) {
  .why-h2 { font-size: 32px; }
  .why-lede { font-size: 15px; }
}

/* ─── FOUNDER HERO ──────────────────────────────────────────── */
.why-founder {
  background:
    radial-gradient(circle at 20% 0%, rgba(229,3,102,0.18) 0%, transparent 50%),
    radial-gradient(circle at 90% 30%, rgba(122,47,190,0.18) 0%, transparent 55%),
    linear-gradient(180deg, #061338 0%, #0A1E5B 100%);
  padding: 112px 0 40px; /* +80px to start behind transparent sticky header */
  margin-top: -80px;
  color: #fff;
  position: relative;
  overflow: hidden;
}
.why-founder::before {
  content: ''; position: absolute; inset: 0;
  background-image:
    linear-gradient(rgba(255,255,255,0.025) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,0.025) 1px, transparent 1px);
  background-size: 64px 64px;
  pointer-events: none;
}
.why-founder-inner {
  max-width: var(--content-max); margin: 0 auto; padding: 0 var(--page-gutter); position: relative;
}
.why-founder-eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-size: 11px; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase;
  color: rgba(255,255,255,0.85); margin-bottom: 18px;
}
.why-founder-eyebrow .bar {
  width: 28px; height: 2px; background: var(--brand-magenta);
  box-shadow: 0 0 8px rgba(229,3,102,0.7);
}
.why-founder-h1 {
  font: 800 56px/1.05 var(--font-num);
  color: #fff; letter-spacing: -0.02em; margin: 0 0 40px; max-width: 14ch;
}
.why-founder-h1 em {
  font-style: normal;
  background: linear-gradient(135deg, #FF4F8E 0%, #C7B6FF 100%);
  -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent;
}
@media (max-width: 720px) { .why-founder-h1 { font-size: 38px; } }

.why-founder-grid {
  display: grid; grid-template-columns: 1.5fr 1fr; gap: 40px; align-items: stretch;
}
@media (max-width: 960px) {
  .why-founder-grid { grid-template-columns: 1fr; }
}

.why-founder-video { display: flex; flex-direction: column; gap: 16px; }
.why-video-frame {
  position: relative; aspect-ratio: 16/9;
  border-radius: var(--radius-tile);
  overflow: hidden;
  box-shadow: 0 24px 60px rgba(6,19,56,0.55), 0 0 0 1px rgba(255,255,255,0.08);
  background: #000;
}
.why-video-frame iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }

/* Click-to-play poster (used when iframe embedding is restricted) */
.why-video-poster {
  display: block; cursor: pointer;
  background-size: cover; background-position: center;
  text-decoration: none;
  transition: transform var(--motion-medium) var(--ease-out);
}
.why-video-poster:hover { transform: translateY(-2px); }
.why-poster-scrim {
  position: absolute; inset: 0;
  background:
    radial-gradient(circle at center, rgba(6,19,56,0.15) 0%, rgba(6,19,56,0.55) 70%, rgba(6,19,56,0.75) 100%);
  transition: background var(--motion-medium) var(--ease-out);
}
.why-video-poster:hover .why-poster-scrim {
  background: radial-gradient(circle at center, rgba(6,19,56,0.05) 0%, rgba(6,19,56,0.4) 70%, rgba(6,19,56,0.6) 100%);
}
.why-poster-play {
  position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%);
  width: 80px; height: 80px; border-radius: 50%;
  background: var(--brand-magenta);
  display: flex; align-items: center; justify-content: center;
  color: #fff;
  box-shadow: 0 12px 32px rgba(229,3,102,0.5), 0 0 0 8px rgba(255,255,255,0.10);
  transition: transform var(--motion-medium) var(--ease-out), box-shadow var(--motion-medium) var(--ease-out);
}
.why-poster-play svg { margin-left: 4px; }
.why-video-poster:hover .why-poster-play {
  transform: translate(-50%, -50%) scale(1.06);
  box-shadow: 0 16px 40px rgba(229,3,102,0.6), 0 0 0 10px rgba(255,255,255,0.14);
}
.why-video-tag {
  position: absolute; top: 14px; left: 14px;
  background: rgba(10,30,91,0.85); backdrop-filter: blur(12px);
  color: #fff; padding: 6px 12px; border-radius: var(--radius-pill);
  font-size: 11px; font-weight: 600; letter-spacing: 0.04em;
  border: 1px solid rgba(255,255,255,0.15);
}
.why-video-caption { display: flex; justify-content: space-between; align-items: flex-end; gap: 16px; flex-wrap: wrap; }
.why-video-caption .who strong { display: block; font-size: 16px; color: #fff; }
.why-video-caption .who span { font-size: 13px; color: rgba(255,255,255,0.7); }
.why-video-caption .meta {
  font-size: 11px; color: rgba(255,255,255,0.55);
  letter-spacing: 0.04em; text-transform: uppercase; font-variant-numeric: tabular-nums;
}

.why-founder-quote {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.10);
  border-radius: var(--radius-tile);
  padding: 28px;
  display: flex; flex-direction: column; gap: 16px;
  backdrop-filter: blur(8px);
}
.why-quote-mark {
  font: 900 64px/0.6 var(--font-num);
  color: var(--brand-magenta); margin-top: -8px;
}
.why-founder-quote p {
  font: 500 19px/1.45 var(--font-sans);
  color: #fff; margin: 0; text-wrap: pretty;
}
.why-quote-meta {
  font-size: 12px; color: rgba(255,255,255,0.6); letter-spacing: 0.04em; text-transform: uppercase;
}
.why-founder-bio {
  margin-top: auto; padding-top: 16px;
  border-top: 1px solid rgba(255,255,255,0.10);
  display: flex; flex-direction: column; gap: 8px;
}
.why-founder-bio .bio-row {
  display: flex; justify-content: space-between; gap: 12px;
  font-size: 13px;
}
.why-founder-bio .bio-k { color: rgba(255,255,255,0.55); }
.why-founder-bio .bio-v { color: #fff; font-weight: 500; text-align: right; }

.why-founder-cta {
  margin-top: 32px;
  padding: 18px 22px;
  border-top: 1px solid rgba(255,255,255,0.12);
  border-bottom: 1px solid rgba(255,255,255,0.12);
  display: flex; align-items: center; gap: 14px; flex-wrap: wrap;
}
.why-founder-cta-label {
  font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase;
  color: rgba(255,255,255,0.6);
  margin-right: auto;
}
.why-founder-cta .btn-sm { padding: 8px 14px; font-size: 12px; letter-spacing: 0.04em; }
@media (max-width: 720px) {
  .why-founder-cta { flex-direction: column; align-items: stretch; }
  .why-founder-cta-label { margin-right: 0; text-align: center; }
  .why-founder-cta .btn-sm { width: 100%; justify-content: center; text-align: center; }
}

/* ─── PILLARS ──────────────────────────────────────────────── */
.why-pillars { padding: 48px 0 40px; background: var(--bg-canvas); }
.why-pillars-grid {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px;
}
@media (max-width: 960px) { .why-pillars-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .why-pillars-grid { grid-template-columns: 1fr; } }

.why-pillar {
  background: var(--bg-tile);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-tile);
  overflow: hidden;
  display: flex; flex-direction: column;
  transition: transform var(--motion-medium) var(--ease-out), box-shadow var(--motion-medium) var(--ease-out), border-color var(--motion-medium) var(--ease-out);
}
.why-pillar:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-tile-hover);
  border-color: rgba(229,3,102,0.25);
}
.why-pillar-img {
  position: relative;
  aspect-ratio: 4/3;
  background-size: cover; background-position: center;
  background-color: #061338;
}
.why-pillar-img::after {
  content: ''; position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(6,19,56,0) 60%, rgba(6,19,56,0.55) 100%);
  pointer-events: none;
}
.why-pillar-icon-overlay {
  position: absolute; bottom: 12px; left: 12px;
  width: 40px; height: 40px;
  border-radius: 10px;
  background: rgba(255,255,255,0.92);
  backdrop-filter: blur(8px);
  display: flex; align-items: center; justify-content: center;
  z-index: 1;
}
.why-pillar-icon-overlay svg { width: 22px; height: 22px; }
.why-pillar-body {
  padding: 20px 22px 22px;
  display: flex; flex-direction: column; gap: 10px; flex: 1;
}
.why-pillar h3 { font: 600 17px/1.3 var(--font-sans); color: var(--text-primary); }
.why-pillar p  { font: 400 14px/1.5 var(--font-sans); color: var(--text-body); }
.why-pillar-foot {
  margin-top: auto; padding-top: 12px;
  display: flex; align-items: center; gap: 10px;
}
.why-pillar-num {
  font: 700 11px var(--font-num);
  letter-spacing: 0.12em; color: var(--brand-magenta);
}
.why-pillar-line { flex: 1; height: 1px; background: var(--border-soft); }

.why-pillars-foot {
  margin-top: 56px; padding: 24px 32px;
  background: var(--brand-indigo);
  border-radius: var(--radius-tile);
  display: flex; align-items: center; gap: 32px; flex-wrap: wrap;
  color: #fff;
}
.why-pillars-stat { display: flex; flex-direction: column; gap: 2px; }
.why-pillars-stat .num {
  font: 700 28px/1 var(--font-num); color: #fff; font-variant-numeric: tabular-nums;
}
.why-pillars-stat .lab {
  font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase;
  color: rgba(255,255,255,0.6);
}
.why-pillars-tag {
  margin-left: auto;
  font-size: 14px; color: rgba(255,255,255,0.85); font-style: italic;
}

/* ─── OPPORTUNITY (dark band) ──────────────────────────────── */
.why-opportunity {
  padding: 48px 0;
  background:
    radial-gradient(circle at 80% 100%, rgba(229,3,102,0.12) 0%, transparent 55%),
    linear-gradient(180deg, #0A1E5B 0%, #061338 100%);
  color: #fff;
}
.why-opp-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px;
  margin-bottom: 32px;
}
@media (max-width: 860px) { .why-opp-grid { grid-template-columns: 1fr; } }

.why-opp-card {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.10);
  border-radius: var(--radius-tile);
  padding: 32px 28px;
  display: flex; flex-direction: column; gap: 14px;
  transition: background var(--motion-medium) var(--ease-out), border-color var(--motion-medium) var(--ease-out);
}
.why-opp-card:hover {
  background: rgba(255,255,255,0.07);
  border-color: rgba(229,3,102,0.4);
}
.why-opp-num { display: flex; align-items: baseline; gap: 8px; }
.why-opp-num .big {
  font: 800 48px/1 var(--font-num);
  color: #fff;
  background: linear-gradient(135deg, #FF4F8E 0%, #C7B6FF 100%);
  -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent;
}
.why-opp-num .lab {
  font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase;
  color: rgba(255,255,255,0.6);
}
.why-opp-card h3 { font: 600 18px/1.3 var(--font-sans); color: #fff; }
.why-opp-card p  { font: 400 14px/1.55 var(--font-sans); color: rgba(255,255,255,0.78); }

.why-opp-bar {
  display: flex; align-items: center; gap: 12px; flex-wrap: wrap;
  background: rgba(229,3,102,0.10);
  border: 1px solid rgba(229,3,102,0.30);
  border-radius: var(--radius-tile);
  padding: 18px 24px;
  font-size: 14px;
}
.why-opp-bar span { color: rgba(255,255,255,0.7); }
.why-opp-bar strong { color: #fff; font-weight: 600; }

/* ─── FRANCHISEES ──────────────────────────────────────────── */
.why-franchisees { padding: 48px 0 40px; background: var(--bg-subtle); }

.why-fr-stage {
  display: grid; grid-template-columns: 1.4fr 1fr; gap: 32px; align-items: stretch;
  margin-bottom: 32px;
}
@media (max-width: 960px) { .why-fr-stage { grid-template-columns: 1fr; } }

/* ── Mobile swipeable carousel ── */
.why-fr-carousel { display: none; }
.why-fr-dots { display: none; }

@media (max-width: 820px) {
  .why-fr-stage-desktop { display: none; }
  .why-fr-rail { display: none; }

  .why-fr-carousel {
    display: flex;
    flex-direction: row;
    gap: 0;
    overflow-x: auto;
    overflow-y: hidden;
    scroll-snap-type: x mandatory;
    scroll-behavior: smooth;
    -webkit-overflow-scrolling: touch;
    overscroll-behavior-x: contain;
    margin: 0 -16px 16px;
    padding: 0 0 8px;
    scrollbar-width: none;
  }
  .why-fr-carousel::-webkit-scrollbar { display: none; }

  .why-fr-slide {
    flex: 0 0 100%;
    width: 100%;
    scroll-snap-align: center;
    scroll-snap-stop: always;
    padding: 0 16px;
    display: flex; flex-direction: column; gap: 16px;
  }
  .why-fr-slide .why-video-frame { aspect-ratio: 16 / 9; }

  /* Dots + arrows row */
  .why-fr-dots {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    margin: 4px 0 8px;
  }
  .why-fr-dot {
    width: 8px; height: 8px; padding: 0;
    border-radius: 999px;
    border: 0;
    background: rgba(10,30,91,0.22);
    cursor: pointer;
    transition: width 180ms ease, background 180ms ease;
  }
  .why-fr-dot.active {
    width: 22px;
    background: var(--brand-magenta, #E50366);
  }
  .why-fr-arrow {
    width: 36px; height: 36px;
    display: inline-flex; align-items: center; justify-content: center;
    border-radius: 999px;
    border: 1px solid rgba(10,30,91,0.18);
    background: #fff;
    font-size: 22px; line-height: 1;
    color: var(--brand-indigo, #0A1E5B);
    cursor: pointer;
    margin: 0 4px;
  }
  .why-fr-arrow:disabled { opacity: 0.3; cursor: default; }
}

.why-fr-video .why-video-frame {
  box-shadow: 0 16px 40px rgba(15,20,65,0.16);
  background: #000;
}

.why-fr-meta {
  background: var(--bg-tile);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-tile);
  padding: 28px;
  display: flex; flex-direction: column; gap: 14px;
}
.why-fr-market {
  font-size: 11px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--brand-magenta);
}
.why-fr-name { font: 700 26px/1.2 var(--font-num); color: var(--text-primary); }
.why-fr-blurb { font: 400 14px/1.55 var(--font-sans); color: var(--text-body); }
.why-fr-badges { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 6px; }
.why-fr-badge {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 12px; font-weight: 500; color: var(--text-body);
  background: var(--bg-canvas);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-pill);
  padding: 5px 12px;
}
.why-fr-badge .dot {
  width: 6px; height: 6px; border-radius: 999px;
  background: var(--stoplight-green);
  box-shadow: 0 0 6px rgba(43,161,123,0.5);
}

.why-fr-rail {
  display: grid; grid-template-columns: repeat(5, 1fr); gap: 8px;
}
@media (max-width: 960px) { .why-fr-rail { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 820px) { .why-fr-rail { display: none !important; } }

.why-fr-pill {
  display: flex; align-items: center; gap: 12px;
  background: var(--bg-tile);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-tile);
  padding: 12px 14px;
  cursor: pointer; text-align: left;
  font-family: var(--font-sans);
  transition: all var(--motion-fast) var(--ease-out);
}
.why-fr-pill:hover { border-color: rgba(229,3,102,0.30); transform: translateY(-1px); }
.why-fr-pill.active {
  background: var(--brand-indigo); border-color: var(--brand-indigo); color: #fff;
}
.why-fr-pill .idx {
  font: 700 11px var(--font-num); letter-spacing: 0.1em;
  color: var(--brand-magenta);
  flex: 0 0 auto;
}
.why-fr-pill.active .idx { color: #FF7AAE; }
.why-fr-pill .who { display: flex; flex-direction: column; gap: 1px; min-width: 0; }
.why-fr-pill .who strong {
  font-size: 13px; font-weight: 600; color: var(--text-primary);
  white-space: nowrap; overflow: hidden; text-overflow: ellipsis;
}
.why-fr-pill.active .who strong { color: #fff; }
.why-fr-pill .who em {
  font-style: normal; font-size: 11px;
  color: var(--text-muted); letter-spacing: 0.04em;
}
.why-fr-pill.active .who em { color: rgba(255,255,255,0.65); }

/* ─── PROCESS ──────────────────────────────────────────────── */
.why-process { padding: 48px 0; background: var(--bg-canvas); }

.why-process-list {
  list-style: none; padding: 0; margin: 0;
  display: flex; flex-direction: column; gap: 16px;
  max-width: 920px; margin: 0 auto; position: relative;
}
.why-process-list::before {
  content: ''; position: absolute;
  left: 28px; top: 28px; bottom: 28px; width: 2px;
  background: linear-gradient(180deg, var(--brand-magenta) 0%, var(--brand-indigo) 100%);
  opacity: 0.3;
}
.why-process-step {
  display: grid; grid-template-columns: 56px 1fr; gap: 20px; align-items: flex-start;
  position: relative;
}
.why-process-num {
  width: 56px; height: 56px; border-radius: 50%;
  background: var(--brand-gradient-hero);
  color: #fff;
  display: flex; align-items: center; justify-content: center;
  font: 700 22px var(--font-num);
  box-shadow: 0 8px 20px rgba(229,3,102,0.3);
  position: relative; z-index: 1;
}
.why-process-body {
  background: var(--bg-tile);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-tile);
  padding: 20px 24px;
}
.why-process-body h3 { font: 600 18px/1.3 var(--font-sans); color: var(--text-primary); margin-bottom: 12px; }
.why-process-body ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 8px; }
.why-process-body ul li { display: flex; align-items: flex-start; gap: 10px; font-size: 14px; line-height: 1.5; color: var(--text-body); }

/* ─── CLOSING CTA ──────────────────────────────────────────── */
.why-cta {
  padding: 32px 0;
  background:
    radial-gradient(circle at 30% 50%, rgba(229,3,102,0.25) 0%, transparent 55%),
    linear-gradient(135deg, #061338 0%, #0A1E5B 50%, #1A2B7A 100%);
  color: #fff;
}
.why-cta-inner {
  max-width: var(--content-max); margin: 0 auto; padding: 0 var(--page-gutter);
  display: flex; align-items: center; justify-content: space-between; gap: 32px; flex-wrap: wrap;
}
.why-cta-text h2 { font: 700 32px/1.15 var(--font-num); color: #fff; margin-bottom: 8px; }
.why-cta-text p  { font-size: 16px; color: rgba(255,255,255,0.8); max-width: 56ch; }
.why-cta-actions { display: flex; gap: 12px; flex-wrap: wrap; }
.btn-ghost-light {
  background: transparent; color: #fff;
  border: 1px solid rgba(255,255,255,0.3);
  padding: 12px 24px; border-radius: var(--radius-pill);
  font-size: 13px; font-weight: 600; letter-spacing: 0.04em; text-transform: uppercase;
  text-decoration: none;
  transition: all var(--motion-fast) var(--ease-out);
}
.btn-ghost-light:hover { background: rgba(255,255,255,0.08); border-color: rgba(255,255,255,0.5); }